Your brand is more than just your name or your logo. Everything that makes your company what it is can be communicated with signage and graphics which help you get that message across.

Using Signage to Tell Your Brand’s Story

Every company has different things that makes them unlike any other. They all have a story to tell that has led them to where they are today. Brand culture is a very important element for any organization and being effective in communicating it can set your business apart.

But First, What Is Brand Culture?

Brand culture is the true identity of your brand and its essence. That includes everything that makes your business unique, from your values to your experiences. It’s important that your brand culture is conveyed in a way that your customers can see and understand what you are about and not just have it documented somewhere under a pile of old paperwork.

How Signage Plays an Important Role in Communicating Brand Culture

Decor along with graphics and signage can help you showcase your brand culture. There are many ways you can choose to carry out this task. Here are a few ideas:

Don’t Be Afraid to Share Your Brand’s Message

Your mission, vision and values are what drives your company. Sharing that information can be powerful and a game changer when it comes to engaging with your team members and your customers. Wall graphics are a great way to display your message and add a nice visual element to any space.

How Signage Plays an Important Role in Communicating Brand Culture
Signage can help you add a little of your own essence to your workspace

Create a Balance Between Decor and Signage

Signage and decor don’t have to and shouldn’t be strangers to each other. The more they work as a complement to each other, the better your work space will look. Custom graphics can be designed to fit your needs and the decoration in any given space.

Communicate Your Growth

Showing people where you came from is a great way for customers to relate with your brand. Everyone likes a good success story. Custom wallpaper could be a nice way to show your story over time using photographs and other visuals that talk about your past and how far you’ve come.


Bad Donkey Wraps & Graphics is a full-service signage and graphics studio. We love to work hand in hand with our customers to create unique designs that will make their business stand out in the crowd. Let us help you tell your story and communicate what your brand is all about. Request a quote today.